Its A 10 Potion 10 Collection

A repairing & nourishing daily shampoo Creates a rich lather to gently cleanse & detangle hair Contains ...

A repairing & nourishing daily conditioner Contains Keratin Amino Acids to restore natural moisture balan...

An emollient-rich styling gel Formulated with Panthenol to add body & thicken hair Provides a natural-lo...

A nutritive & strengthening conditioner Provides nourishing, detangling & frizz-taming benefits Giv...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital ingredients Incl...

A high performance mask to promote well being of your hair Remarkably nourishes, softens & smoothes hair ...

A high performance leave-in treatment for incredible hair immediately Repairs dry damaged hair & prevents...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital ingredients Incl...

A repairing & smoothing shampoo Features a sulfate-free, creamy whipped formula to deeply cleanse hair S...

A deep conditioning & all-in-one hair treatment Takes extra-special care of curly & wavy hair Developed ...

A high performance mask to promote well being of your hair Remarkably nourishes, softens & smoothes hair ...

An effective multi-purpose wash Creates a rich explosive lather to deeply cleanse & condition hair while ...

Offers maintenance of keratin straightening treatments Replaces lost protein & shields the natural kerati...

An emollient-rich, alcohol-free styling gel Formulated with Sunflower Seed Extract, a natural sunscreen t...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & strengthening hair Co...

A nutritive & strengthening conditioner Contains Keratin Amino Acids & Hydrolyzed Keratin that deliver na...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & strengthening hair Co...

A shine-boosting gentle daily cleansing shampoo Combines the newest technology with a specialized profess...

A daily brightening & protective shampoo Targets the special needs of platinum blondes, ash blondes & eve...

A multi-benefit clay mask for blonde hair Formulated with natural ingredients to restore, protect & refin...

A daily brightening & protective shampoo Targets the special needs of platinum blondes, ash blondes & eve...

A multi-benefit blow dry hair gloss Formulated with highly effective moisturizers that strengthen & seal ...

A light-diffusing, smoothing & anti-frizzing leave in hair treatment Penetrates hair with deep moisturize...

A hydrating shampoo that delivers twirl-worthy tresses straight from the shower Supplies’ just-out-of-the...

A hair oil that gives shine & control with salon-quality results Acts as an intensive natural conditioner...

A restorative leave-in treatment designed to rebalance & soothe the scalp Employs potent natural essences...

A restorative shampoo designed to detoxify & soothe the scalp Employs kaolin clay, gently lifting away ir...

A restorative conditioner designed to rejuvenate the scalp & reveal gorgeous tresses Employs amino acids,...

A restorative scalp serum designed to rebalance oily skin & reduce scalp discomfort Employs naturally occ...

A nutrient- & antioxidant-rich hair smoothing balm Contains Marshmallow Root Extract to provide lift, bod...

A multi-tasking, non-greasy styling balm Formulated with professional-grade ingredients to beautify hair ...

A blow-dry treatment for gorgeous hair in all kinds of weather Locks out humidity & frizz-causing moistur...

A vegan, lightweight & “non-injective” solution for dynamic lines Provides an advanced formula targeting ...

Contains AOX+ advanced antiocidant technology and pure Vitamin C. Helps neutralize free radicals and fight...

A next-generation AHA facial peeling gel Formulated with 10% precisely coordinated fruit acids Features ...

A multi-functional brightening solution for uneven & blemish-prone skin Contains a high concentration of ...

A lightweight, hydrating, water-based serum for blemish-prone skin Targets visible shine, signs of conges...

A vegan, more gentle facial exfoliant in serum form Features a larger molecular weight than other alpha h...

A vegan, water-based, high-strength exfoliator for dry skin Contains alpha hydroxy acid that offers effec...

A lightweight, hydrating, water-based serum for blemish-prone skin Targets visible shine, signs of conges...

This mascara features a uniquely designed brush Bristles align in perfect symmetry for perfect coating of...

A lightweight, versatile oil for men Boasts a ten oil formula that can be used on hair, skin & facial hai...

A skin-renewing night cream. Contains 10% glycolic acid, 2% phytic acid, natural oils, and botanicals. Hel...

A high-strength restorative facial serum Contains Polyhydroxy Acid (PHA), a potent antioxidant to repleni...

A smart, oil-free liquid foundation Features a silky texture that blends seamlessly with skin Provides m...

An anti-aging tinted moisturizer Combines a rich blend of hydrating agents with a touch of color Formula...

An incredible lipstick to fully define the lips Lightweight texture ensures foolproof application Offers...

A lightweight, hydrating & glossy lipstick Velvety formula gives a juicy and glossy finish Dewy texture ...